Netflix, Hulu, Disney Plus Viewing Dipped in May

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7Park Data says the top five SVOD services each saw their viewing time plateau

(Image credit: Netflix)

After seeing big pandemic-fueled usage surges in March and April, viewing time for the major U.S. SVOD services dipped in May, research company 7Park Data reports. 

Netflix, which saw average U.S. household minutes surpass 600 in April, dipped to around 550 average viewing minutes. While Disney Plus reached 200 average viewing minutes per household, then fell back to February-like usage levels in the same span. 

Apple TV Plus had the biggest percentage decline in May, with average minutes on the platform per U.S. household declining 18.75% (see chart below). 

Netflix’s Dead to Me was the most viewed major-SVOD-service show in May, commanding 19% of streaming time on the platform, 7Park Data said. Frozen 2 (22% of Disney Plus usage) and Defending Jacob (41% of time spent on Apple TV Plus) were also popular. 

(Image credit: 7Park Data)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!